The highest paid CEO in FMCG is none other than Dadaji who come’s in the advertisement of MDH (Mahashian Di Hatti) Masala. We know him by face, Dadaji’s real name is Dharampal Gulati he is 94-year-old. Though he is so old he is full of energy and is giving everyone their salary. Dadaji is the energetic old man with a turban who promotes the masala on TV ads. Mr. Gulatiji or Mahashayji or Dadaji drew a salary of more than Rs. 21 crore in the last year fiscal company. And the truth is when he was studying he was a dropout student from 5th standard.
In last year he took his salary which was higher than Adi Godrej and Vivek Gambhir of Godrej Consumer, Sanjiv Mehta of Hindustan UnileverBSE 0.01 % and ITC’s YC Deveshwar. As he takes this much of salary, he does hard work too. He goes on his factories daily; he deals with all the marketers, and even he doesn’t take off on Sunday. And he is entirely inspired by his work.
Dadaji aka Dharampal Gulati said, “MY MOTIVATION TO WORK IS BEING SINCERE IN PRODUCT QUALITY SOLD AT AFFORDABLE PRICES. AND NEARLY 90% OF MY SALARY GOES TO CHARITY IN MY PERSONAL CAPACITY.”
The offices of MDH is in Dubai and London, and they export in around 100 countries. Gulati’s son manages everything and distribution region-wide his six daughters handle it. MDH has more than 60 products, and the majority of sale is from Deggi Mirch, Chat Masala, and Chana Masala. Roughly each is selling a crore of packets in a month. Around the world it’s not been focused yet.
Rajinder Kumar, executive vice-president at MDH, said, “There is scope to widen the Indian spices market and converting consumers from unbranded products.”
Dadaji’s father Chuni Lal has started a small shop in Sialkot, Pakistan in 1919. Then they came to Delhi in Karol Bagh. 60-years ago Dharam Gulati has joined MDH, and after that, he fixed the business of over Rs. 1500 crores.