Ahead of National Handloom Day, Textile Minister Smriti Irani launched a campaign #IWearHandloom on social meida to encourage and support Indian weavers. Smriti Irani shared a picture of herself dressed in a handwoven silk saree from Bihar, hashtagged #IWearHandloom on Monday.
Smriti Irani said in a Facebook post, “#IWearHandloom is a campaign to show support to a community which weaves the diverse fabric of our nation’s rich heritage and bring international fame to our nation. It is a tribute to women who contribute to 15 per cent of cloth production in India and 95 per cent of world handloom production, it is saying thank you for their hardwork and dedication for keeping our traditions alive.”
— Chowkidar Smriti Z Irani (@smritiirani) August 1, 2016
Soon after Smriti Irani launched the campaign, #IWearHandloom is trending on Twitter with people sharing pictures of themselves in their favourite handspun textile.
— Chowkidar Devendra Fadnavis (@Dev_Fadnavis) August 1, 2016
— Nirupama Menon Rao, निरुपमा राउ, بینظیر (@NMenonRao) August 1, 2016
— Ruchira Kamboj (@RuchiraKamboj) August 1, 2016
— Malini Awasthi (@maliniawasthi) August 1, 2016
— Virender Sehwag (@virendersehwag) August 1, 2016
Textile Minister Smriti Irani said that this campaign is to show support to a community which weaves the diverse fabric of our nation’s rich heritage and bring international fame to our nation.
The campaign is also being supported by several state governments and individually by chief ministers. The Centre had this June announced a 6,000 crore package for the textile and apparel industry with an aim to create one crore jobs, a majority of them for women, in the next three years. According to report India Today.