We all know, Sonu nigam is one of the finest singer and actor of Bollywood industry. Recently, Sonu Nigam along with the YouTube channel ‘Being Indian’ participated in a social experiment where Sonu Nigam hide himself as a beggar singing on the streets of Mumbai.
The video, titled ‘The Roadside Ustaad’, was released on Culture Machine’s digital channel Being Indian on Tuesday. It is an experiment done on the busy streets of Juhu, Mumbai to see how the walkers react to the singing of an old man.’The Roadside Ustaad’ captures mixed reactions of commoners ranging from individuals stopping by and enjoying the old man’s singing to those who nonchalantly walk away, all of them oblivious to the fact that the old man is Sonu.
In this video, Sonu Nigam goes unrecognized as old street musician.
Talking about the initiative, Sonu said in a statement: “I went (on to do this video) without any expectations, totally bereft of any awkwardness for the way I was looking and what I was about to subject myself to.”For the first time, I was not me. The make-up was so good and authentic that people standing so close to me, couldn’t recognize.”
In the video, he is seen with a harmonium. He further shared that the musical instrument was the same one that his parents bought when he was born. Sonu said, “It was all so humbling. And from such an unfamiliar zone, I managed to procure something. Gratitude, grace and appreciation for what we have.”
Further talking about the reason behind making this video, Karl Katgara, creative director at Culture Machine said: “The whole idea behind this experiment was to inspire people to take a moment out of their busy lives and appreciate the beauty of music.