Acording to a leading daily, Amitabh Bachchan’s appointment as brand ambassador for the ‘Incredible India’ campaign is being on hold after the actor’s name surfaced in connection with the ‘Panama Papers’.
Decision of signing Amitabh Bachchan as Brand Ambassador of 'Atulya Bharat' delayed due to his name appearing in #PanamaPapers: Govt Sources
— ANI (@ANI) April 18, 2016
Some reports suggested that Amitabh Bachchan’s alleged links to two shipping firms registered in the tax haven had put his selection under a cloud.
— NewsX (@NewsX) April 18, 2016
Official sources said no decision had been taken yet, and were reluctant to link Amitabh Bachchan’s selection to the Panama Papers controversy pertaining to leaks about Indians with offshore accounts.
Govt Sources: Final decision on naming Amitabh Bachchan as Brand Ambassador of Incredible India has been put on hold due to #PanamaPapers
— News18 (@CNNnews18) April 18, 2016
Meanwhile, tourism ministry officials have told the newspaper that appointment of brand ambassador was done through a public relations agency and not by the ministry.
“At present, the ministry has initiated the process of appointing a PR agency that is impaneled by DAVP.” a ministry official is claimed to have said.
The brand ambassador appointment for the government’s prestigious Incredible India campaign was subject to another controversy recently following actor Amir Khan’s comments on the “intolerance” debate.
He ceased to be the ambassador soon after, though it was officially attributed to the expiry of a contract with a creative agency for the initiative.
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