New Zealand’s Zespri, has signed on Bollywood child actor Harshaali Malhotra of ‘Bajrangi Bhaijaan’ fame as the face of the brand. This is the first time that a Bollywood face will be seen endorsing the company.
Zespri International is now targeting India as one of its key growth markets this year. New Zealand’s kiwifruit are flooding into India with twice as many SunGold and record numbers of Green kiwifruit set to be shipped this season.
This year will see an import of around 1.5 million trays of Green kiwifruit and 200,000 trays of SunGold kiwifruit. Because of that company is in the process of creating a multi-media communication campaign with Harshaali Malhotra.
Zespri India’s country head and marketing manager, Ritesh Bhimani said, “Zespri is very excited to associate with Harshaali Malhotra as her sweet and endearing persona fits perfectly with that of our brand.”
Ritesh Bhimani also added, “There is much clutter in the fruit market and it is imperative for us to connect with children and parents across the country to emphasize the delicious taste of the Zespri kiwifruits along with their abundant health benefits.”
Zespri‘s association with the adorable child actor is to spotlight the right way of eating kiwifruit in a simple 3 part process-Cut, scoop & enjoy. The aim is to grow the market with a quirky advertising campaign with Harshaali Malhotra, which will break across India in June.
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