India’s ODI captain Mahendra Singh Dhoni, who remains a sought after personality in the endorsement world despite his retirement from Tests, has been allegedly duped by one of the many brands he sign Spartan Sports of over Rs 20 crore.

According to TOI report that the Australia-based Spartan, founded by Kunal Sharma, had signed MS Dhoni for his bat’s endorsement in December 2013 and the three-year deal was worth Rs 12 crore per year. the latest payment being made in March 2016.


TOI, When asked why the deal has gone awry, Rhiti Sports boss Arun Pandey did not elaborate before saying that, “everything is not smooth and hopefully the matter will be resolved soon”.

Along with MS Dhoni, the Australian company interestingly has big names of the cricketing world as its ambassadors, former Australian captain Michael Clarke, Chris Gayle, England cricketer Eoin Morgan, former Australian pacer Mitchell Johnson and Sir Viv Richards to name a few.

While the deal with Spartan sports is technically still on, Rhiti Sports are planning to take legal action against the company which has its flagship store not just in Sydney but also in New Delhi.