The official broadcaster of the ninth season of the Indian Premiere League (IPL),  Sony Max, became the second most-watched television channel after Sun TV and has garnered a viewership of 946 million, according to a data released by BARC (Broadcast Audience Research Council) India.  Sony Max recorded 946 million impressions between 9 April and 15 April, 25% more than the viewership numbers of Hindi entertainment channel Star Plus. During the week, Star Plus recorded 757.9 million impressions followed by Colors with 708.7 million impressions. In all the seven matches held between 9 April and 15 April, the Indian Premier League garnered 145.7 million impressions.

Rohit Gupta, president of network sales at Sony Pictures Network said, “The numbers are very encouraging. The reach of IPL has grown substantially to over 218 million individuals this season. IPL grows week-on-week. It is a very good start and has aligned with the trends of the past.”

The IPL match played between Royal Challengers Bangalore and Sunrisers Hyderabad on 12 April became the most-watched match with 24.1 million impressions during prime time. The average prime-time impressions for the seven matches played during the week stood at 20.82 million. In comparison, the daily soap Naagin on Colors, which was the most-viewed TV show across all the Hindi entertainment channels, got 16.48 million impressions. the IPL website, the official broadcasters for IPL matches are Sony Max and Sony Six, which  delivers commentary in Hindi. Sony Max included commentary in Tamil, Telugu and Bengali for this flagship event and the English feed was made available on Sony ESPN.

The official broadcasters for IPL matches are Sony Max and Sony Six, which  delivers commentary in Hindi. Sony Max included commentary in Tamil, Telugu and Bengali for this flagship event and the English feed was made available on Sony ESPN. Sports sponsorship in India grew 12.3% to Rs.5,185.4 crore in 2015 from Rs.4,616.5 crore in the previous year, as per the ESP Properties-SportzPower report released in Mumbai this month.

Sony Max recorded 946 million impressions between 9 April and 15 April.

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