While watching this video I read a comment where someone said ‘I would never call them HIJDA again in my life’ and I totally had goosebumps. An exceptional, non-melodramatic take that hits all the right chords by talking about such sensitive issue in today’s era showing a real equality that considers a human by his/her heart, not on the gender basis as gender is a social construction. This video has done full justice to “being cared for and the right to be cared for”. The video is a social message to everyone who discriminates amongst genders.
It’s not that often that an advertisement manages to touch your heart strings directly and bring tears to your eyes. Hats Off to Vicks for their conviction in taking a stand on social issues – helping to give the transgender community a voice and alleviate the stigma they face on a daily basis with such an inspirational story. “My Civics book says that everyone is entitled to basic rights. Then why is my mother denied them? That’s why I want to become a lawyer, not a doctor — for my mother”
The time when the kid said “My Civics book says that everyone is entitled to basic rights. Then why is my mother denied them? That’s why I want to become a lawyer, not a doctor — for my mother” touched my heart and I couldn’t stop myself writing something about it. Check out the Video here –
After a really long time, We have come across such a relevant and evocative advertisement. Everyone deserves the touch of care.
Glad to see a brand as popular as Vicks being empathetic to the stigmatized population in our country. Why can’t humans accept humans the way God sent them, why do humans discriminate against one another, who made them God? God gave us wonderful attributes like an ability to think, emotions like love, compassion, empathy, why can’t we use it to be happy and give happiness, instead of snatching other humans’ happiness due to differences.