Do you know there are almost 2.2 million searches on Google about ‘How to improve SEO of website in 2020’
As we all know SEO stands for Search Engine Optimization, and it is the process of optimizing our content for the search engines to show it as a top result for searches of a certain keyword. So, today The Youth Magazine gives you a simple guide on How to improve SEO of website in 2020.
We can categorize SEO into 2 parts, which is On-page & off-page SEO. We’re going to dig deep into On-page and Off-page SEO, to make you understand how to utilize the best free tools and correct method to improve SEO of website in 2020 and rank your content on the top of the search engine listing.
As the name already suggests ‘On Web-Page’. It focuses on internal content to help improve SEO of website in 2020 for specific keywords. On-page SEO includes the following optimization.
1. Publish high-quality SEO optimized content –
E.g: If we are a hospital, we can publish content answering to questions what people search on the internet and will give them the right guidance, which will in return make people trust our brand more and more.
2. Optimize page titles and meta descriptions –
Like we use hashtags while uploading our pictures on social media, same way Page titles and Meta tags are the hashtags for SEO optimization. Meta tags and Titles tags are used by Google to find the relevancy of a keyword searched on Google or other search engines. Meta description is a short way of telling what is your content about and what all details one can get in it, this is one basic way how you can improve SEO of website in 2020.
3. Optimize page content –
Same way like URL optimization, Headings and content formatting should be in the correct format, giving the right information which should be relevant to a specific topic with the subject in the title tag and in URL is mandatory to improve SEO of website in 2020
4. SEO Images and other multimedia elements –
Same way, like google searches articles and links, it also searches multimedia, hence, including the subject in the image alt text is mandatory to improve SEO of website in 2020.
5. URL optimization –
The following is an example of a good URL structure: https://theyouthmagazine.com/7-ways-to-cheer-a-person-instantly/ This URL clearly shows the information on the page which can be used by Google to determine the relevancy of webpage to the search engines. These kinds of URL makes it an ideal candidate for search results related to ‘How To cheer a person’. The following is a bad example of URL structure: http://www.example.com/title/2545461315dras
6. Page loading speed optimization –
Here are a few quick things you can do to optimize your page speed and make your website faster. You can Compress your website, Minify CSS. You can reduce redirects by checking errors from the search console.
This SEO focuses on the links that are directing to the website from elsewhere on the internet. The number of “backlinks,” and the publishers carrying those links, that link to your website help you build trust in the eyes of a search engine. This causes your website to rank higher as a result and you will never have to search google to improve SEO of website.
1. Sitemap creation –
Creating a sitemap will help improve your SEO strategy as sitemaps are considered a technical component of SEO. A sitemap is a list of different pages on a website. Google uses site crawlers to read, organize, and index information available on the Internet. As someone searches for a particular keyword, Google reads the content on your site and shows in the search result.
2. Create Google Search Console –
Google Search Console is a Google SEO tool that your website metrics and errors by giving you direct insight into how the search engine sees your website. You can use the search console to check any errors, broken pages, 404 links, malware warning on your website. Additionally, you will receive messages directly from Google regarding any issues on your website. Search Console will help you discover problems that might hurt your search result rankings and even user experience.
3. Google Analytics –
(These points are mandatory as this is where google recognizes the website and it starts showing on google search results)
4. Make social media pages
Creating social media pages is very important as social media sites send great link juice to our URL and give high authority to the site. Social Media account will also help to increase traffic to the website.
5. Create Google Business page –
Google Business is an online tool that promotes local business as someone searches similar businesses. It helps to put an impact on local SEO by making you visible on the map. It has become one of the most important step in an SEO strategy to claim and verify the local business as it can increase your chances of showing up in Google’s local search and Google Maps with a free listing on Google.
6. Replying back to comments on google business –
Replying back to Google reviews actually helps local SEO and it is very important for ranking as 88% of consumers trust online reviews as it impacts the success of a business. Not only replying back to reviews will build trust with your customers, but it will also build trust with the search engines. Google only wants to recommend the right businesses to their customers, hence, responding to reviews is necessary to improve SEO of website in 2020.
7. Creating YouTube videos –
Posting regularly on YouTube is a good idea to boost your presence and to increase your authority on Internet, As YouTube is owned by Google itself, so putting regularly on YouTube can help to improve SEO of website in 2020.
8. Image smushing –
Image smushing means, decreasing the size of images, which helps in decreasing the loading time of a website and increases page loading speed to improve SEO of website. There are various plugins in the market which help in decreasing image size without losing the quality of the image.
9. Optimizing bounce rate –
Bounce rate is defined as the number of website visitors who leave webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase or maybe navigating to different pages. If the bounce rate is high, think about how you could improve their engagement with your site. Because you do want new visitors to engage with your site.
10. Link building on Social Bookmarking Sites –
Social bookmarking refers to the technique of saving websites online for later. People use social bookmarking websites to save, organize, and share the links they find interesting. This technique offers various advantages to businesses and is a great way to market your content on a platform that has high traffic. Bookmarking your website on various social bookmarking websites can help you improve your online visibility and strengthen your SEO. Through these sites, you can get a good authority to your website which will improve SEO of the website.
11. Forum submissions –
Forum submission is a search engine optimization technique where you can produce backlinks using forum sites. Forum posting can help in bringing more traffic to your website. When you involve in the forum discussions and provide ultimate solutions, visitors get to know you are an expert in your niche and can help them solve their problems.
12. Directory submissions –
Directory submission involves the submission of your site to a specific category of a web directory, e.g. if you have a Mobile Review website then you are supposed to submit your site in the Technology category of a web directory. It enhances search engine rankings & visibility of our site on the internet. Directory Submission is to add our web site to a web directory.
As search engines like Google are committed to displaying the most relevant results to people for any given search query. This is how you can improve SEO of website in 2020.
All the above strategies will surely help you boost your ranking and improve SEO of website in 2020 but along with these tactics, there are few more things you should work on to make your website stronger and gain good authority in google. Here are the extra things that you should do to improve SEO of website in 2020.
– Do keyword research and create a list of Keywords
– Identify other SEO opportunities, such as upcoming events like festivals etc.
– Take time at the end of each month to track your progress
– Analyze Google’s First Page
– Improve and Update Your Content
Now you don’t have to worry about how you can improve SEO of website in 2020. Simply create your monthly SEO plan to improve SEO of website with these SEO strategies to help you dominate the Search Engine.