Shahid Kapoor starrer Udta Punjab is making impressive earnings at the domestic box office. Udta Punjab has struck the right chord with the audience and has become one of the highest grossers of the year so far. The movie, which grossed an estimated Rs 10.5 crore on its opening day, has gone on to collect Rs 33.80 crore in its first three days of release.

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Udta Punjab which is based on the menace of drug abuse in the state saw most of the youth at the screens. The film targeted the young adults and movie was equally promoted well on the social networking sites. Moreover, the hassle with the Censor Board further increased its popularity. it’s online leak two days prior to release may have balanced it out.

Udta Punjab Box office has also become the fifth highest grosser in terms of opening weekend collection.

Considering the fact that the movie was far from a typical masala entertainer, the ones which usually end up in the 100-crore club, the makers will be more than happy if it crosses around Rs 60 crore at the domestic box office.

The movie has also made its way to the top 5 openings of 2016, behind Housefull 3 (Rs 53.31 crore), Fan (Rs 52.35 crore), Airlift (Rs 44.3 crore) and Baaghi (Rs 38.58 crore). Directed by Abhishek Chaubey, Udta Punjab deals with the issue of drug abuse in the state of Punjab. The film hit the screens on June 17 this year.