BlackBerry plans to launch two new Android smartphones. The company CEO John Chen in an interview said the Canadian smartphone maker will be launching two new mid-range Android smartphones this year, but did not reveal the exact time-frame of launch. Chen has said that one smartphone will sport a full touchscreen and the other will come with a keyboard. In terms of specification, nothing else was mentioned. He further added that the phones will be priced around $300 to $400, which translates to in India priced around Rs 20,000 to Rs 26,000.
John Chen said about Priv and how it was “too high-end product” for the enterprise and that’s the reason why it has received a recent price cut. So, the price is slashed to $649 from $699. Priv was launched in India at Rs 62,990, and it is now listed at Rs 57,990 on Amazon. Blackberry recently announced to have sold 600,000 handsets during the past three months till March end, which was lower than 850,000 units predicted by analysts. However, there is no word on how many Priv units were sold.
Blackberry had launched the phone in February in India. It runs on Android 5.1.1 Lollipop, features a 5.4-inch Amoled display and runs on a Qualcomm Snapdragon 808 hexa-core processor (1.8GHz dual-core Cortex-A57, and 1.44GHz quad-core Cortex-A53) with 3GB of RAM; 32GB of expandable storage; 18-megapixel rear camera; 2-megapixel front-camera, and 3410mAh battery.
BlackBerry would be scaling up its investments in India after wildly scaling them back. He believes India is a going to be big market for the SME model.
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