Apple inc. this time, takes its support for LGBT pride a step further by gifting its employees limited edition ‘rainbow-colored’ Apple Watch Bands to mark the company’s 30th year in association with Pride parade.
Apple produced a small quantity of woven nylon bands done up in Pride regulation rainbow to recognize 30 years of Apple Pride, the company’s first Diversity Network Association. Employees who registered for a Pride event, such as the San Francisco parade, received a copy.
According to the note it reads, “Apple’s first Diversity Network Association, Pride, turns 30 this year and we’re thrilled to celebrate this tremendous milestone with you! As recognition for everyone who registered to participate in a Pride event this year we created something special. This limited-edition band is a symbol of our commitment to equality and we hope you’ll wear it with pride.”
Here’s what Apple CEO Tim Cook said on twitter:
— Tim Cook (@tim_cook) June 26, 2016
The employees got the watch with a letter, which read the following: “This limited-edition band is a symbol of our commitment to equality and we hope you’ll wear it with pride.”
Like past years, Apple also activated a dedicated Pride section in the iTunes Store on Sunday. The curated category features music, movies, TV shows, e-books, podcasts and other media honoring individuals who fought for equality “before, during and after the 1969 Stonewall riots.”
The picture above was posted by Reddit user ‘Sakusuhon‘. The watch appears to have been only available to Apple employees, which is a bit of a bummer for anyone else who might be interested in picking one up. Maybe we’ll see them arrive in stores if there’s enough demand.
It doesn’t seem like Apple intends to release this rainbow band as a public product, although it would likely sell well. The available third-party Apple Watch rainbow bands are nowhere near as elegant.
Apple employees have also flooded with Instagram with images of the event:
We believe that Tim Cook’s active support for the LGBT community and its rights has helped him become an inspirational figure for many. While the world is still reeling from the recent attack on a gay nightclub in Orlando, Tim Cook personally paid his respects to those who lost their lives during the shooting at WWDC 2016. In addition, the company has been working in other areas like iTunes to cater to the LGBT community, which indicates that Apple’s involvement in the Pride parade may become a permanent feature.