US-based E-commerce giant Amazon came under fire on Sunday after it was discovered that the company was selling doormats with Hindu gods and goddesses. It all started after a user noticed a brand called ‘Rock Bull’ selling doormats, t-shirts, smartphone cases etc with images of Hindu gods and verses from the Quran on the e-tailer’s website Amazon.com.

When contacted, an Amazon India spokesperson said in an email, “We have escalated this to concerned team, for them to take appropriate action. The items you reference are no longer available for sale.” #BoycottAmazon has been trending since early Sunday morning with many users saying they have uninstalled the app.

After the user took to social media site Twitter to share the news, it quickly went viral and spiralled into an outrage against Amazon’s US portal. Within hours, the trend #BoycottAmazon started trending worldwide on Twitter.

Ravindra Jadeja’s twitter account also retweeted about the mistake, further which made the issue viral.

The doormats had faces of Lord Ganesha, Krishna, and Goddess Lakshmi.

Amazon quickly tried to rescue the situation by removing all such products from their website. Within an hours time, a majority of products were removed from Amazon.com. When Times of India contacted Amazon, a spokesperson confirmed, “We have escalated this to concerned team, for them to take appropriate action. The items you reference are no longer available for sale.”

This is not the first time, online retailers have faced social media backlash regarding the products being sold on their marketplaces. The backlash resulted in many users uninstalling the Amazon app and swearing never to purchase another item from the global giant’s Indian website ‘Amazon.in’. In the past, Indian e-commerce website Snapdeal faced backlash after it’s brand ambassador Aamir Khan spoke about intolerance.

Myntra had faced a backlash when Hindu groups launched an attack against the company for selling bags allegedly made out of cow hide. Myntra responded by apologizing and clarified that the products were either imported or made of imported leather, which is permitted by law.

Amazon is spending billions of dollars to get a grip on Indian e-commerce market. The market has acquired a strategic significance after Ali Baba managed to successfully block it in China.

E-commerce giant Amazon is under fire for selling doormats with images of Hindu Gods and Goddesses on them.

Featured Image Source: indiasamvad.co.in